viernes, 29 de enero de 2010
¿Probamos tiicker?
Una nueva comunidad de pruebas de productos, vinculada a Fb: ticcker
Fascina ver cuánta gente se une porque aspiran a ser early adopters. Tomen nota, fabricantes.
Fascina ver cuánta gente se une porque aspiran a ser early adopters. Tomen nota, fabricantes.
jueves, 14 de enero de 2010
Goviral ranking 2009
The Top 5 Best Viral Ads of 2009
2009 was by no means a dull year when it comes to online video advertising. Advertisers were keen to try out some new and exciting tools and approaches, resulting in some great and innovative campaigns. Therefore, we would like to present you with a Top 5 of Best Viral Ads of 2009. The selection criteria for this list are a mixture of creativity, industry recognition and view count. The number of total views is based on the Viral Video Chart by Unruly Media and includes online views only. Needless to say, the list is based on our opinion and is therefore by definition subjective. Nonetheless, we believe that it covers some of the best campaigns produced in 2009 in a fair ranking order. Sit back and enjoy…
1. Dance
Brand: T-Mobile
Agency: Saatchi & Saatchi London
Total views: 20,155,000+
2009 was the year in which T-Mobile redefined the flash mob with this great campaign that has so far generated a whopping 20 million views. A group of 300 dancers gives an unexpected performance at Liverpool Street Station in London. Hundreds of unsuspecting passersby get so excited by the whole act that they decide to join the performance spontaneously. T-Mobile has managed to reach a massive audience and spread its message of ‘Life’s for Sharing’. The campaign can be considered a tremendous success as it has created strong buzz for the brand and thereby strengthened the brand image and message.
2. Carousel
Brand: Philips
Agency: Tribal DDB Amsterdam
Total views: 1,250,000+
This beautiful campaign for Philips is an excellent runner up is. To demonstrate the unique cinema format of its new televisions, the brand created this epic ‘frozen moment’ cops and robbers shootout sequence that includes clowns, explosions, a decimated hospital, and heaps of broken glass, bullet casings and money. The campaign’s microsite cleverly extends this intense experience by allowing users to ‘spin’ through the film’s single take shots repeatedly and to stop on a specific frame. The cinematographic quality of the campaign is simply fantastic, making the video highly engaging content for the viewer. Not surprisingly, the campaign has been awarded with the Cannes Lions Film Grand Prix 2009.
3. Best Job in the World
Brand: Tourism Queensland
Agency: Cummins Nitro
Total views: 535,000+
The biggest success factor of this campaign for Tourism Queensland is that it extended well beyond the web audience. The campaign was advertising the seemingly too-good-to-believe job of Island Caretaker of a paradise island in the Australian Great Barrier Reef. Job responsibilities include feeding the fish, cleaning the pool, and collecting the mail. This unusual job vacancy sparked a great deal of attention all over the world and soon the debate about whether or not it was a genuine job being advertised took off. With this unique campaign Tourism Queensland has pulled off the world’s greatest PR stunt of 2009.
4. Danny McAskill
Brand: Inspired Bicycles
Agency: N/A
Total views: 13,800,000+
This impressive video features Inspired Bicycles team rider Danny MacAskill performing some amazing daredevil stunts in the streets of Edinburgh. It was shot by Dave Sowerby over a period of several months and shows some very difficult tricks and jumps that make you wonder what bicycles are capable of. The video benefits from excellent product placement and good content that is extremely relevant for the brand’s target audience. The video was posted on nearly 3,000 blogs and has generated many thousands of good user comments and tweets.
5. Choose a Different Ending
Brand: droptheweapons.org
Agency: MCBD, MediaCom
Total views: 500,000+ (first video only)
Droptheweapons.org is an online platform run by the Metropolitan Police Service of London that aims to make people more aware of the consequences of carrying a knife or gun. A very innovative aspect of this great campaign is that it includes a great deal of interactivity. The choice that the viewer makes determines how the story unfolds. Overall, this is a very powerful campaign that makes the user immerse and become part of the story. It makes very clever use of the new features of user engagement and interactivity that set viral advertising apart from traditional media.
Fuente de contagio: newsletter de Goviral, de14/01/10. Recomiendo suscripción.
Entre otras cosas, puedes ver The Viral Reel, con los mejores virales de 2008.
2009 was by no means a dull year when it comes to online video advertising. Advertisers were keen to try out some new and exciting tools and approaches, resulting in some great and innovative campaigns. Therefore, we would like to present you with a Top 5 of Best Viral Ads of 2009. The selection criteria for this list are a mixture of creativity, industry recognition and view count. The number of total views is based on the Viral Video Chart by Unruly Media and includes online views only. Needless to say, the list is based on our opinion and is therefore by definition subjective. Nonetheless, we believe that it covers some of the best campaigns produced in 2009 in a fair ranking order. Sit back and enjoy…
1. Dance
Brand: T-Mobile
Agency: Saatchi & Saatchi London
Total views: 20,155,000+
2009 was the year in which T-Mobile redefined the flash mob with this great campaign that has so far generated a whopping 20 million views. A group of 300 dancers gives an unexpected performance at Liverpool Street Station in London. Hundreds of unsuspecting passersby get so excited by the whole act that they decide to join the performance spontaneously. T-Mobile has managed to reach a massive audience and spread its message of ‘Life’s for Sharing’. The campaign can be considered a tremendous success as it has created strong buzz for the brand and thereby strengthened the brand image and message.
2. Carousel
Brand: Philips
Agency: Tribal DDB Amsterdam
Total views: 1,250,000+
This beautiful campaign for Philips is an excellent runner up is. To demonstrate the unique cinema format of its new televisions, the brand created this epic ‘frozen moment’ cops and robbers shootout sequence that includes clowns, explosions, a decimated hospital, and heaps of broken glass, bullet casings and money. The campaign’s microsite cleverly extends this intense experience by allowing users to ‘spin’ through the film’s single take shots repeatedly and to stop on a specific frame. The cinematographic quality of the campaign is simply fantastic, making the video highly engaging content for the viewer. Not surprisingly, the campaign has been awarded with the Cannes Lions Film Grand Prix 2009.
3. Best Job in the World
Brand: Tourism Queensland
Agency: Cummins Nitro
Total views: 535,000+
The biggest success factor of this campaign for Tourism Queensland is that it extended well beyond the web audience. The campaign was advertising the seemingly too-good-to-believe job of Island Caretaker of a paradise island in the Australian Great Barrier Reef. Job responsibilities include feeding the fish, cleaning the pool, and collecting the mail. This unusual job vacancy sparked a great deal of attention all over the world and soon the debate about whether or not it was a genuine job being advertised took off. With this unique campaign Tourism Queensland has pulled off the world’s greatest PR stunt of 2009.
4. Danny McAskill
Brand: Inspired Bicycles
Agency: N/A
Total views: 13,800,000+
This impressive video features Inspired Bicycles team rider Danny MacAskill performing some amazing daredevil stunts in the streets of Edinburgh. It was shot by Dave Sowerby over a period of several months and shows some very difficult tricks and jumps that make you wonder what bicycles are capable of. The video benefits from excellent product placement and good content that is extremely relevant for the brand’s target audience. The video was posted on nearly 3,000 blogs and has generated many thousands of good user comments and tweets.
5. Choose a Different Ending
Brand: droptheweapons.org
Agency: MCBD, MediaCom
Total views: 500,000+ (first video only)
Droptheweapons.org is an online platform run by the Metropolitan Police Service of London that aims to make people more aware of the consequences of carrying a knife or gun. A very innovative aspect of this great campaign is that it includes a great deal of interactivity. The choice that the viewer makes determines how the story unfolds. Overall, this is a very powerful campaign that makes the user immerse and become part of the story. It makes very clever use of the new features of user engagement and interactivity that set viral advertising apart from traditional media.
Fuente de contagio: newsletter de Goviral, de14/01/10. Recomiendo suscripción.
Entre otras cosas, puedes ver The Viral Reel, con los mejores virales de 2008.
miércoles, 13 de enero de 2010
Guerra de sexos en FB ???
Una iniciativa viral por la lucha contra el cáncer de mama.
Ellas, por un color de sujetador.
Ellos, por una cuestión de tamaño (poco sutiles).
Información contagiada por Àlex Lòpez Borrull: http://www.sms25.cat/noticia/2029/El_color_dels_sostenidors_i_la_mida_dels_membres_provoca_la_primera_guerra_de_sexes_a_Facebook
Ellas, por un color de sujetador.
Ellos, por una cuestión de tamaño (poco sutiles).
Información contagiada por Àlex Lòpez Borrull: http://www.sms25.cat/noticia/2029/El_color_dels_sostenidors_i_la_mida_dels_membres_provoca_la_primera_guerra_de_sexes_a_Facebook
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